It’s not you – it’s me! (or is it?)

http://www.flickr.com/photos/ajc1/4598283411/sizes/z/in/photostream/Please bear with this article as I violate the cardinal rule. Instead of writing about you and your needs, I’m going to write about me and the Azamba team of Sage CRM experts.

I promise I will make it brief.

The question is why would I violate this primary rule? If you follow me on any of the other social networks where I’m commonly found, you will find I preach this basic idea over and over and over again.

So, again, why would I violate this rule?

In part, it’s because I’m writing a series articles that follow my powerpoint that I deliver to Sage MAS and Accpac partners that explains how to introduce Sage CRM to your clients. The first few slides of this presentation give an overview of my organization, Azamba Consulting Group. In an attempt to follow the powerpoint, it would make sense that I have an article about those slides.

The real question then is: why do I include those slides in the presentation? If it’s not about me and it *really* is about you, what purpose do they serve?

The entire purpose of those slides – and the ensuing discussion about Azamba’s wide range of Sage CRM experiences – is to help you feel comfortable that the advice provided here at www.azambapartners.com is based in the real-world and from working with partners like you since we opened our doors in 2007.

In fact, you should know that 90% of our revenue and most of the nearly 300 Sage CRM projects that we have worked on comes from working with other Sage partners.

You may appreciate that our entire mission at Azamba is dedicated to helping as many organizations as possible survive and thrive profitably through successful Sage CRM implementations. Knowing this, you probably understand why, in pursuit of this mission,we work with other Sage partners,since this approach gives us a wider audience and opportunity to spread the Sage CRM gospel.

With Azamba, you are working with a firm that works closely with over three dozen Sage partners in all facets of introducing Sage CRM to their MAS and Accpac clients. You can count on us for Sage CRM implementation, configuration, training, customization and ongoing support. You will find that we are easy to work with and focused on making the client’s happy for a mutual win-win-win.

You might also want to know that you can count on us to help with conducting marketing programs, pre-sales questions and answers, sales, demonstrations, you name it. You won’t be charged for those services. Of course, we strive to do a great job so you will hopefully want to bring us in to assist or conduct the implementation services as well.

Not every partner brings Azamba in for the services. That’s ok if you don’t.

Again, for us, it’s part of our mission and you will find that we are always happy to help spread the message about Sage CRM.

Hopefully you will find as others have that we do a pretty good job at it. You should rest easy knowing that we’ve won the Sage Spirit Award two years in a row in big part because of other Sage partners voting for us.  It’s been quite an experience, honor and pleasure to work with and help them all and their clients.

With that, I’m done talking about me and my team. With the next article, let’s get back to what’s really important: you and helping you introduce Sage CRM to your clients.

(If you are hungry for a bit more information about this blog, the reasons to read it and a tiny bit more about me and Azamba, check out the About page.)

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